Santa Claus is coming to town – and he’s ready to welcome Melbourne families back to the magical world of Myer Santaland. This free festive experience is one of the city’s most beloved Christmas traditions, and it delivers memories your kids will be talking about long after the holidays.
When will Myer Santaland open?
Myer Santaland is open on weekdays from Monday 10 November to Wednesday 24 December 2025.
If you’re planning to pair it with a visit to the Myer Christmas Windows, you can easily pop downstairs afterwards to continue the festive fun. Don’t miss the Myer LEGO Playland in the basement this year.
The Santaland Myer Melbourne Experience
All Aboard the Santaland Express Train
Your adventure begins on Level 7 of Myer Melbourne, where friendly elves guide you onto the Santaland Express. As soon as you take your seat, you’re transported from Myer Central Station to the North Pole, thanks to immersive screens and animations.
Every year I’m reminded how magical this bit is. The kids sit wide-eyed, completely drawn into the world unfolding around them.
At the end of the virtual journey, an elf opens the carriage door, revealing a Santaland – a decorating room with tables and chairs to write and post your letter to Santa.
Meet Santa in His North Pole Home
Elves will lead your family through a mysterious corridor where the kids knock loudly on a door… and then Santa appears. It’s theatrical, warm and surprisingly magical every single time.
My kids still talk about the year they asked Santa if they could wear masks “so we don’t have to fake smile.” Santa took it all in good humour – as he does with everything.
At the end of the short journey, the elf shows you out the carriage door, and there’s an opportunity to have some shots taken with Santa.
Photos, Packages and Freebies
Before leaving Santa’s house, the kids receive a free reindeer headband. You can then choose to purchase photo packages at the Santa Photo Factory booth.
While the visit itself is free, it’s worth planning to buy at least one photo – it keeps the experience running smoothly for everyone.
Tip: If you end up in a hurry you can order photos online, just keep the photo card with your unique code to access and order prints later.
2025 Santaland Photo Prices
For 2025, photo options have been simplified:
- Digital versions from $41.35
- Printed photo packages from $29.95
In previous years, the packages were more complex (and pricier), so this is a welcome change for families.
Extra Activities for Kids
Santaland brings a variety of free hands-on activities:
- Colouring-in stations
- Write-and-post-a-letter to Santa
- TV screen playing LEGO Christmas
It’s a great way to stretch out your visit without adding cost.
Shop at the Myer Giftorium
After meeting Santa, wander through the Myer Giftorium, spread across two levels and packed with Christmas cheer. It’s divided into themed sections, making it easy to get all your gift shopping done in one go.
Santaland is a Must-Visit!
As far as Santa photo experiences go, I think Myer Santaland is a really well-run operation.
Do You Need to Book Myer Santaland?
This year, there’s no maximum group size, and walk-ins are welcome. However, I still recommend making an online booking.
A 10-minute timeslot helps limit queues, which is a lifesaver if you’re visiting with little ones. If you do arrive without a booking, Santa’s helpers will try to squeeze you in, but you may need to wait.
FAQs About Myer Santaland Melbourne
Is Myer Santaland free?
Yes, visiting Santaland and meeting Santa is completely free. Photo purchases are optional.
Where is Santaland located in Myer Melbourne?
You’ll find it on Level 7 of the Bourke Street Myer store.
Do I need a booking?
Bookings aren’t essential in 2025, but they’re strongly recommended to reduce wait times.
How long does the Santaland experience take?
Most families spend around 10–15 minutes, not including time browsing the Giftorium.
Are photos included?
No. Photos can be purchased separately, with digital options from $29.95 and printed packages from $43.95.
Can I bring my whole family?
Yes! There’s no limit on group size this year.
Are there extra activities for kids?
Yes, colouring-in stations and letter-writing areas are available.
Is Santaland suitable for prams?
Yes—Myer has lifts and pram-friendly access throughout. Pram parking is available outside Santaland.
Can I visit after seeing the Myer Christmas Windows?
Absolutely! Many families make it a tradition to see the windows first and then head up to Santaland.
