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HOT: Myer Christmas Windows 2018, Melbourne

**Click here for my review of the Myer Christmas Windows 2019**

Each year since 1956 Myer brings Christmas joy to many people through its annual Christmas window display. In 2018 the Myer Christmas Windows had an Alice in Wonderland theme.

myer christmas windows 2018

myer christmas windows 2018

While it’s not a strictly Christmas themed the display celebrates the 150th anniversary of the classic Lewis Carroll story with a modern retelling.

myer christmas windows 2018

As usual, there are crowds of excited children and their parents pressing their noses against the glass at Myer’s flagship Bourke Street store.


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myer christmas windows 2018

myer christmas windows 2018

Alice disappears down a rabbit hole to a fantastical place full of bizarre adventures. Along the way she meets the White Rabbit, The Mad Hatter, the Cheshire Cat and of course plays croquet with the Queen of Hearts!

myer christmas windows 2018

I overhear that some of them find the characters and displays are little ‘creepy’ and there’s certainly more of a Victorian Gothic aesthetic in this interpretation.

myer christmas windows 2018

myer christmas windows 2018

But we still love it! Maybe it’s because the story is one we love too – and it’s pretty fun watching Alice grow and shrink and to see other storybook characters come to life.

myer christmas windows 2018

The Myer Christmas Windows are part of many families’ Christmas traditions and I love seeing young and old admiring the displays. The Windows are open daily until Sunday 5 January 2020 and the best time to go is early in the morning and late at night. If you go during the daytime then your photos are likely to have lots of reflections from the glass. To counter that press your lens as close to the glass as possible and use your head/body to create as much of a background shadow as possible.

myer christmas windows 2018

Also at Myer this Christmas you’ll find the Level 6 Santaland with Santa photos and a life-sized train that whisks shoppers on a virtual journey from Myer Central Station to Santaland, stopping at the Toy Factory along the way.

Level 6 is also home to the Myer Giftorium, full of gift ideas and interactive experiences including personalised Toblerones, a Yarra Valley Dairy Chocolaterie pop up and a smartphone app operated Naughty or Nice Bauble.

And if you’re a Harry Potter fan, don’t forget that the basement of Myer Melbourne is now a pop up Harry Potter shop, the largest in Australia!

Click here for more free things to do in Melbourne for Christmas

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About Joyce Watts

Joyce Watts is a former intellectual property, IT and media lawyer turned serial entrepreneur.

As well as being the founder of TOT: HOT OR NOT she helps businesses with their SEO, email marketing & social media as BrightSmart.com.au; she owns an online bike store CycleStyle.com.au and develops and produces creative experiences for families via WheelieGoodFun.com. She used to publish another popular lifestyle and food blog called MEL: HOT OR NOT The decisive guide to Melbourne.

She lives in inner-city Melbourne with her husband, two children and seven bikes.

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