Each year since 1956 Myer brings Christmas joy to many people through its annual Christmas window display. In 2018 the Myer Christmas Windows theme is based on ‘Alice in Wonderland’.
While it’s not a strictly Christmas themed the display celebrates the 150th anniversary of the classic Lewis Carroll story with a modern retelling.
As usual, there are crowds of excited children and their parents pressing their noses against the glass at Myer’s flagship Bourke Street store.
Alice disappears down a rabbit hole to a fantastical place full of bizarre adventures. Along the way she meets the White Rabbit, The Mad Hatter, the Cheshire Cat and of course plays croquet with the Queen of Hearts!
I overhear that some of them find the characters and displays are little ‘creepy’ and there’s certainly more of a Victorian Gothic aesthetic in this interpretation.
But we still love it! Maybe it’s because the story is one we love too – and it’s pretty fun watching Alice grow and shrink and to see other storybook characters come to life.
The Myer Christmas Windows are part of many families’ Christmas traditions and I love seeing young and old admiring the displays. The Windows are open daily until Sunday 6 January and the best time to go is early in the morning and late at night. If you go during the daytime then your photos are likely to have lots of reflections from the glass. To counter that press your lens as close to the glass as possible and use your head/body to create as much of a background shadow as possible.
Also at Myer this Christmas you’ll find the Level 6 Santaland with Santa photos and a life-sized train that whisks shoppers on a virtual journey from Myer Central Station to Santaland, stopping at the Toy Factory along the way.
Level 6 is also home to the Myer Giftorium, full of gift ideas and interactive experiences including personalised Toblerones, a Yarra Valley Dairy Chocolaterie pop up and a smartphone app operated Naughty or Nice Bauble.