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HOT: Myer Christmas Windows 2018 – Alice In Wonderland, Melbourne

HOT: Myer Christmas Windows 2018 – Alice in Wonderland, Melbourne

Each year since 1956 Myer brings Christmas joy to many people through its annual Christmas window display. In 2018 the Myer Christmas Windows theme is based on ‘Alice in Wonderland’.

myer christmas windows 2018

myer christmas windows 2018

While it’s not a strictly Christmas themed the display celebrates the 150th anniversary of the classic Lewis Carroll story with a modern retelling.

myer christmas windows 2018

As usual, there are crowds of excited children and their parents pressing their noses against the glass at Myer’s flagship Bourke Street store.

myer christmas windows 2018

myer christmas windows 2018

Alice disappears down a rabbit hole to a fantastical place full of bizarre adventures. Along the way she meets the White Rabbit, The Mad Hatter, the Cheshire Cat and of course plays croquet with the Queen of Hearts!

myer christmas windows 2018

I overhear that some of them find the characters and displays are little ‘creepy’ and there’s certainly more of a Victorian Gothic aesthetic in this interpretation.

myer christmas windows 2018

myer christmas windows 2018

But we still love it! Maybe it’s because the story is one we love too – and it’s pretty fun watching Alice grow and shrink and to see other storybook characters come to life.

myer christmas windows 2018

The Myer Christmas Windows are part of many families’ Christmas traditions and I love seeing young and old admiring the displays. The Windows are open daily until Sunday 6 January and the best time to go is early in the morning and late at night. If you go during the daytime then your photos are likely to have lots of reflections from the glass. To counter that press your lens as close to the glass as possible and use your head/body to create as much of a background shadow as possible.

myer christmas windows 2018

Also at Myer this Christmas you’ll find the Level 6 Santaland with Santa photos and a life-sized train that whisks shoppers on a virtual journey from Myer Central Station to Santaland, stopping at the Toy Factory along the way.

Level 6 is also home to the Myer Giftorium, full of gift ideas and interactive experiences including personalised Toblerones, a Yarra Valley Dairy Chocolaterie pop up and a smartphone app operated Naughty or Nice Bauble.

Click here for more free things to do in Melbourne for Christmas

Click here for the Melbourne Museum exhibition ‘Make Believe: The Story of the Myer Christmas Windows’

Joyce Watts

Joyce Watts is a former intellectual property, IT and media lawyer turned entrepreneur. She combines her love for kids, food, travel and bikes into several passion projects.

She owns an online bike store CycleStyle.com.au; develops and produces bike-related creative experiences for families via WheelieGoodFun.com; and writes another popular lifestyle and food blog called MEL: HOT OR NOT The decisive guide to Melbourne with (non-kid related) reviews about things to do and places to go in Melbourne.

She lives in inner-city Melbourne with her husband, two children and seven bikes.

This Post Has 15 Comments
  1. I am saddened by your Christmas Display Myer, very sad. Friends went to Melbourne and made a special effort to see it, and were very dissappointed . In addition, I have not heard any positives responses from any of their discussion with people . Whats wrong with the Christmas story, or at least a Christmas theme ??
    Rose

  2. Disappointed is an understatement… What where you all thinking?
    how did this even be worthy of the Christmas windows. Absolute rubbish!
    Have never ever seen people walk away before seeing the final window!
    The giftorium was where the magic was at!

  3. Myer,
    Love the tradition you have but this year we won’t be making the trek in to see it. Alice in wonderland?? My kids are 3,5 & 7, and they very much want to see christmas windows. You know, either the nativity scene, and Christmas story or Santa and his Elves. Last year you had some wonderful story about Melb, with a hint of christmas. But the kids were left disapointed. The artsy side was lost on them.
    Any chance of seeing the christmas windows I remember as a kid? I remember santas workshop and the night before Christmas story and reindeer flying accross the window.
    Merry Christmas.

  4. The 50 or more years of Myer windows has not always been a Christmas theme..The windows are always excellent so well done..Maybe people need to get hold of a book about its history and see all the themes over the years.

  5. Every year we are so excited to see the windows and this year was a massive let down. The detail of the windows was spectacular, but absolutely a terrible choice of book. My children were terrified of the obscure, creepy looking creatures that did not translate from paper to real life well at all.
    There are many amazing children’s books available, so I cannot understand why this one would be chosen, and I love Alice in Wonderland, but this is not a family appropriate choice for the Christmas windows.
    SO disappointed. Normally we have to line up for the windows and stand in a crowd and I noticed this year the numbers were far smaller, and people were leaving before even finishing the story.
    Luckily Crown Casino came through with the goods with their spectacular stairway show.

  6. I went today ,lots enjoyed it .the nativity was monochrome and static but that probably reflects the church’s public profile ,the rest seemed like magic and it worked wonders on those looking at it including my mum !!

  7. Definitely won’t be seeing the windows display this year. Alice in Wonderland? – Yuck! How stupid and disappointing – Not Christmassy at all…. ?!!!

  8. My friend, daughter and bf come every year to see the myer windows and left disappointed. My daughter even said this has nothing to do with Christmas or santa. Alice in wonderland?? Please explain where this fits in the spirit of Christmas? I didnt see 1 single thing that represented Christmas 🎄, santa 🎅🏻, elves, reindeers, Xmas decorations. To me also, when you mention Alice in wonderland, she has blonde hair, the Cheshire cat is meant to be purple, the field mouse was meant to be little and the one in the window didn’t even look like a mouse and as for the mad hatter…. Well…. I won’t say much more about him. These windows didn’t hold my attention. I don’t want to use the word boring, but that’s what it kinda was.
    Myer, listen to the ppl that come every year to see these stunning windows.. GO BACK TO THE CHRISTMAS WINDOWS AND SPIRT. Please don’t change things to suit other people.

  9. Stop calling this Christmas Windows. Anything but. Could have been anytime of year. Quite a bit of travel involved taking grandchildren and this is what we see. Myers get your act together. Tradition is a good thing. Stick to it.

  10. Unfortunately from the photos on the website, we won’t be taking our 7 and 4 year old. Alice in wonderland is supposed to be magical, think Disney, but from what I can we it looks creepy/scary.
    We’ve missed the last few unfortunately. It used to be a tradition to see the Myer windows every year when I was growing up. They used to be so beautiful! Almost lifelike figures. The windows have never had a strictly Christmas theme to them every year, but Alice in Wonderland should be a vibrantly coloured story with heart warming characters. Not scary creatures from what I can tell from the photos.
    *sigh*

  11. Went for the first time as a Melbournian,
    -1/10 , terrible.
    Maybe get some Art Students to assist next time as Myer have lost their artistic cred.
    Myer your losing touch with THE PEOPLE.

  12. Sorry but the windows were very disappointing this year, return to a Christmas theme.
    Also very disapointing was Santaland. A virtual train ride before being able to see Santa was ridiculous especially when yoiu had to wait one and a half hours we had some very upset children. Go back to the original train where toddlers can understand the concept.

  13. The windows display are such a big part of how we celebrate Christmas every year in the city. MYER has fallen from grace and are Sycophants, political correctness SJW Socialist, Marxist delusional fools. They are destroying the heritage of Judeo-Christian civilization..

  14. I must agree very disappointing our 8 year old said the first few windows were creepy. Why call them christmas windows nothing about christmas except the boarder around the windows. We come every year for our families big day out very disappointed. Animation was good but,,,,,,,,,, Bring back christmas santa that sort of thing and what is wrong with using Australian books/authors.

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