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HOT: Activate Geelong, Geelong Bollards Augmented Reality

When you visit Geelong’s stunning waterfront precinct you can't miss Geelong’s Baywalk Bollards. The 104 brightly painted bollards have been a major tourist attraction for more than twenty years and you can find them from Rippleside Park, through Waterfront Geelong to the Botanic Gardens.

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Each bollard was created by local artist Jan Mitchell and represents a significant character or historical moment unique to Geelong.

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Now, some of the famous Geelong baywalk bollards are coming to life with a new augmented reality app created by Tourism Greater Geelong and the Bellarine with Marc-O-Matic and Virtualex.

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See these static statues in a new light and learn more about the stories about who they are and why they are significant.

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All you have to do is download the free Activate Geelong app in the App Store or Google Play on your smartphone then visit the activated bollards situated between Eastern Beach and Cunningham’s Pier.

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At each site you can watch the bollards moving, singing and dancing and hear their unique story. You can take photos and video of each activated bollard to share with your friends and family too (just remember to keep your finger on the red button to record the video).

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There’s an easy-to-follow map within app so you won’t miss any of them!

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At Eastern Beach meet the Bathing Beauties, who wave and smile as the beauty pageant is awarded.


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Then walk along the beach to the Town Bath Swimmers’ Club Lifesavers (at the end of Bellerine Street) and giggle as the bathers blush and lose their tops!

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At the Royal Geelong Yacht Club, the Yacht Club Lady holds the trophy from the inaugural Geelong Regatta, held on Corio Bay in 1844.

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At the end of Steampacket Gardens, the Volunteer Rifle Band stands next to the iconic Geelong Carousel.

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Lady AB has fun conducting the band as they play a merry tune, the ‘Geelong Polka’ by GW Walker (although in reality the Frozen Fountain Polka by Marriott as the original score has been lost).

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A sailor presents a woman with flowers as he returns home from a long journey at sea.

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At the end of Cunningham’s Pier meet the Steam Captain Sailor and Woman and listen to the seagulls twittering.

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Activate Geelong is a fun and entertaining augmented reality experience for young and old. The Geelong bollard trail is already a destination for snap-happy visitors – and now you can watch artworks come to life as they reveal their stories.

Click here for more things to do in Geelong with kids

This post has been published in partnership with Tourism Greater Geelong and Bellarine. I hope this post has helped or inspired you! Subscribe to my weekly newsletter to find out more ways for your family to have fun together!

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Joyce Watts is a former intellectual property, IT and media lawyer turned serial entrepreneur.

As well as being the founder of TOT: HOT OR NOT she helps businesses with their SEO, email marketing & social media as BrightSmart.com.au; she owns an online bike store CycleStyle.com.au and develops and produces creative experiences for families via WheelieGoodFun.com. She used to publish another popular lifestyle and food blog called MEL: HOT OR NOT The decisive guide to Melbourne.

She lives in inner-city Melbourne with her husband, two children and seven bikes.

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