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HOT: Little Designer Club Pop Up Design Studio, Myer

HOT: Little Designer Club Pop Up Design Studio, Myer

Little Designer Club is an Australian online store started by two women where children have the opportunity to customise their own accessories (sort of like Mon Purse for kids).

It is a fun and simple-to-use site – so easy that even a child can do it!


Currently, there are two customisable products: a necklace where you can choose the colour of your necklace beads and the chain; and a handbag where you can choose the colour of your handbag body, flap, strap and accessory.


The best thing is that you can see in real-time what your final design will look like.

These school holidays Myer in Melbourne, Sydney and Hobart are hosting a Little Designer Club pop up design studio where you can experience Little Designer Club in real life. You’ll find the pop up in the childrenswear area of each store.

At Myer Melbourne Bourke Street near the Lonsdale Street walkway you’ll find the design studio where kids can design their own products and have them made on the spot, colour-in their own product swing tag and have their pictures taken with their new products and fun props.

Tech-savvy Lady AB immediately knows what to do with the ipad and whips up her necklace and handbag in a flash.

She loves watching her designs being made up and the absolutely delighted expression on her face when her completed products are presented to her is priceless.

She wants to wear everything straight away!


In fact, I am so jealous of her miniature handbag that I decide that I want to buy one too! I go with basic black with a pop of colour from the bespoke bird of paradise design by Melbourne illustrator Sonya Louise.

At the Little Designer Club Myer pop-ups they’re offering a special – $49.95 for necklace and handbag ($19.95 and $39.95 individually). Little Designers can choose to donate $1 from their purchase to one of two charities – The Layne Beachley Foundation or Carrie’s Beanies 4 Brain Cancer Foundation.

After designing her products Lady AB also spends ages designing her product swing tag and getting creative with fun props on the photo wall. We spend almost an hour playing and creating in the space.

You’re welcome to have a play designing your own products without being compelled to purchase – but once you have a go it’s pretty hard to resist!

While the products are currently more geared towards girls at the moment I’m told by Jacquie, one of the co-owners, that more unisex customisable accessories are being added to the range, such as backpacks and keyrings. Stay tuned!

HOT Tips:

you’ll find the pop up in the childrenswear section of each store;
the experience designed especially for children aged 3 to 11;
booking is optional. If you do book the advantage is that you get a free gift in-store and you will be at the front of the line in busy times;
You can book into an hour slot and can come anytime within that hour to begin your design;
it is free to book, then you pay for your designs in-store on the day;
the space is not very big, so if you drop-in try to go outside of peak hours ie early morning or late afternoon;
you can have a play designing your own products without buying; and
Myer special – $49.95 for necklace and handbag ($19.95 and $39.95 individually);
expect to spend approximately 30 minutes at the pop up; and
you cannot redeem MYER gift vouchers or use MYER one cards at the pop up design studio.

Joyce Watts

Joyce Watts is a former intellectual property, IT and media lawyer turned entrepreneur. She combines her love for kids, food, travel and bikes into several passion projects.

She owns an online bike store; develops and produces bike-related creative experiences for families via; and writes another popular lifestyle and food blog called MEL: HOT OR NOT The decisive guide to Melbourne with (non-kid related) reviews about things to do and places to go in Melbourne.

She lives in inner-city Melbourne with her husband, two children and seven bikes.

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