Not only is Melbourne Central home to the biggest LEGO store Australia has on offer but also the Southern Hemisphere’s biggest LEGO Certified store. Built in partnership with the Alquemie Group, it has a whopping 559m2 of store space – you could fit several family homes in there!
LEGO Store Melbourne Central
LEGO Melbourne Central focuses on more than just selling everyone’s favourite building blocks, they invite visitors to enjoy the LEGO experience.
The Virtual Storytelling table is in store to answer design or build questions, troubleshoot construction problems or discuss upcoming LEGO releases.
There’s also a never-before-seen Melbourne tram, made from 651,489 bricks over its 5 metre length.
From the largest model to the smallest – you can DIY LEGO Minifigures at the Minifigure station by mixing your choice of heads, torsos and legs to create characters to add to your collection. There’s also a pick-a-brick wall to pick and mix your own collection of LEGO to replace pesky missing pieces or complete your own designs.
If you’re looking for a unique build, or a one-of-a-kind gift, the Personalisation Studio creates a LEGO mosaic of your face (or someone else’s) from an image taken in their attached photo booth. This is only the second of its kind in the world – with the first in NYC.
The store is easy to navigate and brightly lit, with plenty of open space to navigate with a pram or wheelchair. The LEGO is displayed in a logical arrangement, making it easy to find what you’re after or browse age appropriate options.
Whether you’re looking for LEGO DUPLO for the youngest family members, more complicated LEGO TECHNIC builds for your budding engineer, or the LEGO Botanical Collection; the LEGO Store Melbourne Central has everything LEGO related, including a few hard-to-find pieces.
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