Visit the Southern Hemisphere’s Biggest LEGO Store

Not only is Melbourne Central home to the biggest LEGO store Australia has on offer but also the Southern Hemisphere’s biggest LEGO Certified store. Built in partnership with the Alquemie Group, it has a whopping 559m2 of store space – you could fit several family homes in there!

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LEGO Store Melbourne Central

LEGO Melbourne Central focuses on more than just selling everyone’s favourite building blocks, they invite visitors to enjoy the LEGO experience.

The Virtual Storytelling table is in store to answer design or build questions, troubleshoot construction problems or discuss upcoming LEGO releases.

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There’s also a never-before-seen Melbourne tram, made from 651,489 bricks over its 5 metre length.

From the largest model to the smallest – you can DIY LEGO Minifigures at the Minifigure station by mixing your choice of heads, torsos and legs to create characters to add to your collection. There’s also a pick-a-brick wall to pick and mix your own collection of LEGO to replace pesky missing pieces or complete your own designs.

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If you’re looking for a unique build, or a one-of-a-kind gift, the Personalisation Studio creates a LEGO mosaic of your face (or someone else’s) from an image taken in their attached photo booth. This is only the second of its kind in the world – with the first in NYC.

The store is easy to navigate and brightly lit, with plenty of open space to navigate with a pram or wheelchair. The LEGO is displayed in a logical arrangement, making it easy to find what you’re after or browse age appropriate options.

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Whether you’re looking for LEGO DUPLO for the youngest family members, more complicated LEGO TECHNIC builds for your budding engineer, or the LEGO Botanical Collection; the LEGO Store Melbourne Central has everything LEGO related, including a few hard-to-find pieces. 

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LEGO Store Melbourne Central – PIN this picture to save this post!
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Joyce Watts is a former intellectual property, IT and media lawyer turned serial entrepreneur.

As well as being the founder of TOT: HOT OR NOT she helps businesses with their SEO, email marketing & social media as BrightSmart.com.au; she owns an online bike store CycleStyle.com.au and develops and produces creative experiences for families via WheelieGoodFun.com. She used to publish another popular lifestyle and food blog called MEL: HOT OR NOT The decisive guide to Melbourne.

She lives in inner-city Melbourne with her husband, two children and seven bikes.

In the spirit of reconciliation, we acknowledge the Traditional Custodians of Country throughout Australia and their connections to land, sea and community.

We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.

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