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IMAGINARIA conjures magic at The District Docklands

IMAGINARIA is an immersive play experience for all ages, and it's opened up again until Sunday, 9 July 2023. It's a magical experience perfect for kids and adults alike!


IMAGINARIA is located under Melbourne Star in the heart of The District Docklands – you can miss the big white tents that surround it. It is a play experience enclosed by a giant inflatable bubble (over 1000m2), with interactive sensory input including light, sound and colour.

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IMAGINARIA uses design and technology to inspire your sense of wonder and imagination as you are transported to another world.

Contributors to IMAGINARIA‘s design and creation include fashion designers, architects, musicians, audiovisual artists, sculptors, stunt men and circus stars.

The vast space is divided into separate spaces that you will journey through during your visit, with a Secret Garden, Echo Cave, Light Maze, Infinity Bubble and Black Hole.

Since our initial visit, IMAGINARIA has expanded their immersive exhibition to include two new mind-bending installations, including a talking artificial intelligence projection and a series of interactive sound cylinders that invite visitors to experience sound in a format unlike anything they’ve heard before.

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The new installations explore themes of science fiction, artificial intelligence and trans-humanism creating dreamlike landscapes that blur the line between reality and future fantasy.

Numbers are capped per session, so you will have lots of space to explore. There's limited entry, distance between groups, and regular cleaning.

Who is IMAGINARIA designed for?

Both adults and children are factored into IMAGINARIA‘s experience – anyone can play!

While some areas were designed for primary school aged children, alternative pathways are available for each visitor to enjoy a unique journey.

We find the ‘bouncy castle' installations a bit hectic at times so particularly like the hidden away corner where there are large foam blocks to build structures. Lady AB and Baby 2.0 build a huge iceberg/cubby before anyone else discovers the space!

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Do I need tickets to IMAGINARIA?

Yes, you'll need to buy tickets to enter IMAGINARIA. You can purchase online from Ticketmaster, or you can purchase from the ticket booth (if there are remaining tickets available).

A weekday ticket is $23.95 per person, or a weekend (Friday, Saturday, Sunday) ticket is $29.95, $27.95 for a concession ticket or $88.00 for 2 adults and 2 kids.

If you are unable to attend your booked session, it's possible to change your tickets for another available time on the Ticketmaster site.

IMAGINARIA details to know:

IMAGINARIA is a timed event, with each session running for an hour. Ticket holders should arrive at the departure lounge 15 minutes prior to their session. We find that one hour is enough time explore everything – it's not a large space but there are many ways to interact with the different elements.

You can take photographs to your hearts content (I certainly did), but there’s one secret space where photographs are not allowed.

You’ll need to take your shoes off when entering IMAGINARIA, and you’ll be provided with a pair of socks to wear for the duration of your experience. It’s best not to take large / bulky bags.

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Joyce Watts is a former intellectual property, IT and media lawyer turned serial entrepreneur.

As well as being the founder of TOT: HOT OR NOT she helps businesses with their SEO, email marketing & social media as BrightSmart.com.au; she owns an online bike store CycleStyle.com.au and develops and produces creative experiences for families via WheelieGoodFun.com. She used to publish another popular lifestyle and food blog called MEL: HOT OR NOT The decisive guide to Melbourne.

She lives in inner-city Melbourne with her husband, two children and seven bikes.

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We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.

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