Flinders Lane has historically been considered the centre of Melbourne CBD’s fashion, art and creative industries – and Melbourne CBD is justifiably famous for its laneways and street art. Now you can experience the area and see new artworks come to life with augmented reality as part of the Flinders Quarter Augmented Art Walk.
melbourne street art Augmented reality
To get started all you have to do is download the free Eyejack app in the App Store or Google Play on your smartphone then visit the twelve artworks situated in the block bordered by Collins, Swanston, Flinders and Elizabeth Streets.
Some of the artworks are large, others are small and many are hidden away in alleys, arcades and shops.
Discover incredible pieces by some of Melbourne’s celebrated creative practitioners including Stanislava Pinchuk, Carla Gottgens, United Make, Anton Hasell, Tracy Sarroff, Dee Smart, Jingwen (Jina) He, Ann Ryan, Sue Beyer, Jasmine Mansbridge, Vandal, and Sonia Kretschmar.
At each site, you can watch the artworks moving and some have sound included. You can take photos or record a video and share your experiences online.
Unlock all artwork treasures for your chance to win instant prizes or the grand prize package.
Based on past experience you’ll best spend about an hour chasing down the artworks and enjoy seeing them come to life.
In between exploring, shop, dine, drink, engage and support Flinders Quarter’s unique and independent small businesses – so many cool shops, cafes and bars!
The Flinders Quarter Augmented Art Walk is a fun and entertaining experience for young and old and takes you to places in the city that you otherwise might not know about or have visited before. I highly recommend it next time you’re in Melbourne CBD!
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Click here for more things to do in Melbourne with kids
Other Melbourne CBD locations great for kids include Artplay Playground, State Library of Victoria and ACMI
Tips for Flinders Quarter Augmented Reality Art Walk:
- Download the EyeJack app from the App Store or Google Play
- Open the EyeJack app and find the Flinders Quarter Augmented Art Walk event.
- Hit the ‘Launch AR’ button in the EyeJack app, hold up your phone to the artwork and experience the visual and sound animation.
- Trail takes approximately 1 hour to complete
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