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Flinders Quarter Augmented Art Walk is a Self-Guided AR Tour Through Melbourne’s Laneways & Arcades

Flinders Lane has historically been considered the centre of Melbourne CBD’s fashion, art and creative industries – and Melbourne CBD is justifiably famous for its laneways and street art. Now you can experience the area and see new artworks come to life with augmented reality as part of the Flinders Quarter Augmented Art Walk.

Flinders Quarter Augmented Art Walk The Duchess and the Butterfly

melbourne street art Augmented reality

To get started all you have to do is download the free  Eyejack app in the App Store or Google Play on your smartphone then visit the twelve artworks situated in the block bordered by Collins, Swanston, Flinders and Elizabeth Streets.

Flinders Quarter Augmented Art Walk px

Some of the artworks are large, others are small and many are hidden away in alleys, arcades and shops.

Flinders Quarter Augmented Art Walk You Can Find Something Truly Important in an Ordinary Minute by Jingwen Jina He

Discover incredible pieces by some of Melbourne’s celebrated creative practitioners including Stanislava Pinchuk, Carla Gottgens, United Make, Anton Hasell, Tracy Sarroff, Dee Smart, Jingwen (Jina) He, Ann Ryan, Sue Beyer, Jasmine Mansbridge, Vandal, and Sonia Kretschmar. 

Flinders Quarter Augmented Art Walk Portal Glitch by Sue Beyer

At each site, you can watch the artworks moving and some have sound included. You can take photos or record a video and share your experiences online.

Flinders Quarter Augmented Art Walk Painting a Perfect World Jasmine Mansbridge

Unlock all artwork treasures for your chance to win instant prizes or the grand prize package.

Flinders Quarter Augmented Art Walk Green and Red by Tracy Sarroff

Based on past experience you’ll best spend about an hour chasing down the artworks and enjoy seeing them come to life.

Flinders Quarter Augmented Art Walk The Guardians by Carla Gottgens

In between exploring, shop, dine, drink, engage and support Flinders Quarter’s unique and independent small businesses – so many cool shops, cafes and bars!

Flinders Quarter Augmented Art Walk Painting a Perfect World by Jasmine Mansbridge

The Flinders Quarter Augmented Art Walk is a fun and entertaining experience for young and old and takes you to places in the city that you otherwise might not know about or have visited before. I highly recommend it next time you’re in Melbourne CBD!

All images by Flinders Quarter Augmented Art Walk


Click here for more things to do in Melbourne with kids

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Other Melbourne CBD locations great for kids include Artplay Playground, State Library of Victoria and ACMI

 

Tips for Flinders Quarter Augmented Reality Art Walk:

  • Download the EyeJack app from the App Store or Google Play
  • Open the EyeJack app and find the Flinders Quarter Augmented Art Walk event.
  • Hit the ‘Launch AR’ button in the EyeJack app, hold up your phone to the artwork and experience the visual and sound animation.
  • Trail takes approximately 1 hour to complete

I hope this post has helped or inspired you! Subscribe to my weekly newsletter to find out more ways for your family to have fun together!

cropped Kristyna Hess Lockdown Portraits x

Joyce Watts is a former intellectual property, IT and media lawyer turned serial entrepreneur.

As well as being the founder of TOT: HOT OR NOT she helps businesses with their SEO, email marketing & social media as BrightSmart.com.au; she owns an online bike store CycleStyle.com.au and develops and produces creative experiences for families via WheelieGoodFun.com. She used to publish another popular lifestyle and food blog called MEL: HOT OR NOT The decisive guide to Melbourne.

She lives in inner-city Melbourne with her husband, two children and seven bikes.

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We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.

 
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