Everything Bluey: Merchandise, Clothes, Pyjamas, Toys, Books, Furniture + More

Australian families and around the world have fallen in love with ABC’s Bluey, an animated cartoon TV series with a lot of humour and heart.

It features Bluey, a loveable, six-year-old Blue Heeler dog, who loves to turn everyday family life into endless, playful adventures along with her younger sister Bingo, dad Bandit and mum Chilli.

Moose Toys Bluey Figurines

Bluey is the most downloaded show in ABC iView history! There are 52 7-minute episodes in the first series and Bluey‘s second season of another 52 episodes screens from Tuesday March 17 on ABC KIDS and ABC KIDS iview.

You can expect characters voiced by Zoe Foster Blake, Hamish Blake and the Blue Wiggle Anthony Field!

Related Post: 17 Best ABC Kids Shows

We are big Bluey fans in our family, even though it’s arguably aimed at kids six years and under and Lady AB and Baby 2.0 are older than six. We all do a little bum dance when the theme song comes on!

It seems that our love for Bluey is shared with many families around the world. If you just can’t get enough of Bluey and the Heeler family then here’s a roundup of the best Bluey merchandise you can buy in Australia – from kids clothing, pyjamas, toys, merchandise and a podcast. There’s even a range of Bluey clothes for adults!

Bluey Target Girls
Bluey Target Girls

Best Bluey Merchandise, Clothes, Pyjamas, Toys + More

1. Bluey Clothes

An exciting release of ABC Bluey clothing is available in-store and online at BIG WKmart Australia and Target Australia!

Each retailer has its own adorable collection of Bluey kids clothes and sleepwear sized 1 to 6. (What! They don’t have outfits for the adult fans of Bluey?!).

Bluey Target
Bluey Jumper Target

The Kmart Bluey clothing range includes a Bluey crew neck sweatshirt jumper, Bluey white long sleeve Tshirt, and a Bluey Track Pants.

The Target Bluey clothing range is the largest. It includes a Bluey jumper, Bluey long sleeve Tshirt in navy blue or pink, Bluey T-shirts.

As for accessories, choose from Bluey socks, Bluey dressing gowns, and even undies – Bluey girls underwear, Bluey boys underwear and Bluey boys trunks!

Kmart has released a Bluey Christmas T-shirt that is sure to sell out quickly, so if you want one, don’t hesitate to purchase.

Big W’s range of Bluey girls clothes includes a Bluey shirt, leggings and an adorable pink Bluey dress. There is even Bluey underwear!

Big W Girls
Big W Bluey Clothes

If you buy Bluey clothes in Australia online through BondsTarget or Myer make sure you sign up to cash back sites Shopback and Cashrewards to get cash into your account for every tracked transaction. You can sign up to Shopback and Cashrewards to receive a bonus signup credit using my referral link.

As there is not currently a Bluey costume range, any of the Bluey apparel would be great for as costumes for a Bluey-themed dress up party!

2. Bluey Pyjamas

Kmart also have cute Bluey pyjamas! There is a Bluey shirt and tights pyjama set and a button-down printed Bluey pyjama set.

Kmart Boys V3
Kmart Bluey Clothes

Have a look at Target Australia’s the Bluey short sleeve pyjamas, Bluey pyjamas made in flannelette and matching Bluey dressing gown! The Bluey onesie sleepsuit for babies is particularly cute.

The Big W Bluey range includes clothes, pyjamas, headwear, accessories and a Bluey underwear set.

Big W Boys V2
Big W Bluey Clothing
Target Boys Sleepwear
Bluey Pyjamas Australia

Related: How to Get Cash Back Online Shopping using Shopback and Cashrewards

3. Bluey Bathers

Get ready to swim in style! As far as swim suits go, Hanna Andersson has an amazing Bluey One-Piece Swimsuit that is simply gorgeous.

There’s also the Target Toddler Bluey Peplum Swimsuit for just $15.

    4. Bluey clothes for adults!

    Because grown-ups are big fans of Bluey too, there’s now a whole range of clothing available in adult sizes. The Bluey Women’s Print Onesie, and the Bluey Men’s Print Onesie available at Big W, are must-haves!

    bluey women s print onesie

    5. Bluey Accessories

    Some fun accessories we’ve got our eye on include:

    • Colgate Kids Bluey Battery-Powered Toothbrush and Toothpaste Bundle; amazon.com
    • Zak Designs Harmony Bluey Water Bottle for Kids $16; amazon.com
    • Soft Insulated Bluey Lunchbox $25; amazon.com

      6. Bluey Bed Linen + Homewares

      Take Bluey into your homes and make every day an adventure with the Bluey x Adairs Kids Bed Linen and Homewares!

      Made just for kids, find Bluey and her family printed on an adorable quilt cover set, pillowcases, wall art, cushions, and much more!

      You can find the collection in-store and online.

      Bluey Adairs

      7. Bluey Plush Toys

      The Bluey Plush and Bluey Figurines fly off the shelves every Christmas at major retailers such as Kmart, Toys’r’Us, Target and Big W.

      The range includes a large Bluey plush toy (45cm) Best Mate Bingo Plush and small Bingo and Bluey plushes.

      Look out for the gorgeous 13-inch Bluey bedtime plush which features eyes that open and close, lying down movements, a bunny that lights up when Bluey gives her a hug and a special lullaby version of the popular Bluey theme song. Perfect for kids to love and snuggle at bedtime!

      Bluey Toys

      8. Bluey Figurines

      And then there are Bluey Figurines featuring the whole family – Bluey, Bingo, Bandit and Chilli! It’s the perfect Bluey birthday cake topper!

      Bluey has extended the range to a collection of figurines and some super fun accessories that you will recognise from some of your favourite episodes including Pool time and Grannies.

      Available now from all major toy retailers is the Mini Plus: Bluey, Bingo, Coco & Snickers, Bluey Games: Bingos Bingo and 5 in 1 Card Game Set, Jumbo Best Mate Bluey Plus and Jumbo Best Mate Bingo Plus and Bluey & Friends 4 pack with Bluey, Coco, Snickers and Honey.

      Moose Toys Bluey Family Figurines

      Families can enjoy more fun with the Bluey 2 pack and Bluey Mini Playsets . Mini play sets include Bingo’s Playroom and Bluey’s Park and you’ll be able to jump in the car with Bluey with the iconic family 4WD, the Heeler 4Wheeler, which comes with a Bandit figurine as well as a surfboard and sticker accessories.

      The Bluey Family Home Playset replicates the Heeler Family Home – a fun alternative to a traditional dolls house!


      9. Bluey Board Games

      New Bluey board games are here! Play a game of “Shadowlands” with Bluey and her friends by staying in the shadowy bits, collect 5 Cupcake Cards and be the first to the picnic.

      Bluey Bingo Game
      Bluey Bingo Game

      10. Bluey Craft + Activity Packs

      Discover a collection of new Bluey packs to inspire creativity.  There is the Bluey Create A Scene Playset, with 4 scenes, and 10 characters that you can colour / decorate then play with.

      Bluey Create A Scene
      Bluey Create A Scene

      There is also the Bluey Creative Activity Set, with a colouring roll, plaster figure, paints, stickers, water activity pad and more.

      The Bluey Paint Your Own Bluey and Bingo Activity Set contains Bluey and Bingo figures and paints to decorate, or the Bluey 4 Pack Paint Your Own Plaster has figures of Bluey, Bingo, Bandit and Chilli.

      And the 2 Pack Bluey and Bingo Canvas & Paint Set includes two canvas prints, colouring sheets and paints.

      Bluey Creative Activity Set
      Bluey Creative Activity Set

      Finally, the Bluey Showbag is a full fan-kit of Bluey merchandise in one pack!  It includes an activity set, backpack, bucket hat, cooler bag, pencil case, dress-up eyebrows, headband, 4-pack of masks, stickers, sunglasses, pencil case and a handy tote bag.


      Bluey Showbag

      11. Bluey Toys + Sports Equipment

      Big W has a range of adventurous Bluey play equipment, including roller skates, bouncy balls, pool toys and more. Check out the Bluey Outdoors range here.

      12. Bluey Scooter + Bluey Helmet

      The lean-and-steer Bluey scooter, available at Target, with three wheels it’s perfect for younger Bluey fans learning to scoot.

      While the Bluey & Bingo helmet, from Big W, comes in a toddler size

      Bluey Helmet
      Bluey Helmet

      13. Bluey Furniture

      Designed with both parents and kids in mind, the Bluey kids furniture collection is cute, comfortable and practical.

      Perfect for sitting, reading or napping during a busy day of play, the Flip Out Mini Inflatable Sofa is a 2-in-1 sofa that flips out into a fun lounger.

      Bluey Bingo Flip Sofa
      Bluey Bingo Flip Sofa

      The cosy sofa cover featuring Bluey and Bingo is removable and machine washable so spills are not a problem! HelloHome® Flip Out Mini Inflatable Sofa: RRP $55

      Little ones can settle in to watch their favourite Bluey episodes on their own Inflatable Arm Chair. The lightweight chair features a bright design with all four members of the Heeler family. HelloHome® Inflatable Arm Chair: RRP $35

      Bluey Bingo Inflatable Armchair
      Bluey Bingo Inflatable Armchair

      Kids will love coming up with their next adventure with the fun and functional Table and Chairs Set, perfect for colouring, writing or eating, featuring a bright and colourful design.

      It is also simple to assemble with all fixings and step-by-step instructions included. HelloHome® Kids Table and 2 Chairs Set: RRP $120

      Bluey Table And Chair Set With Child
      Bluey Table And Chair Set With Child

      14. Bluey Airbed

      Perfect for “sleepytime”, the Junior ReadyBed is a portable all-in-one children’s airbed and sleeping bag.

      Available in two gorgeous designs, the Junior ReadyBed includes a handy carry pouch and easy-to-use pump, and the soft and cosy cover is machine washable. Junior ReadyBed (Ages 3+).

      15. Bluey Night Light

      The Kids Bedside Night Light and Torch Buddy offers a friendly face at bedtime with its reassuring glow and handy torch.

      Available in both Bluey and Bingo, this is the perfect portable night time companion with a 10-minute auto-off function and is safe for little hands.

      GoGlow® Kids bedside Night Light and Torch Buddy (Ages 2+): RRP: $20

      Bingo Night Light
      Bingo Night Light

      16. Bluey Magazine

      Bluey Magazine is filled with silly humour and jokes, which bring the crazy antics of Bluey, Bingo, Bandit and Chilli into an interactive magazine that will keep little tikes busy for hours.

      The magazine is packed with different ways for young readers to explore activities independently: to draw, stick, colour, imagine, create, make and do, with plenty of open-ended play and opportunities for kids to use their imagination.

      Bluey Magazine is published monthly.

      Related: Best Kids magazines

      Bluey Magazine

      17. Bluey Books

      Bluey Books are based on popular episodes from the TV episodes. Titles include: ‘Bluey: The Beach’ lift-the-flap book; ‘Bluey: Fruit Bat’ glow in the dark book; ‘Bluey: Bob Bilby‘ board book and ‘Bluey: Time to Play’ sticker activity book.

      There is also ‘Bluey: Easter Fun‘ sticker activity book, perfect for entertainment during travel, Bluey: The Creek and ‘Bluey: Big Backyard: A Colouring Book.’

      One of our all-time favourites is ‘Grannies‘! Join Bluey and Bingo as they try to answer the question: can grannies dance? It’s a gorgeous board book with a special lenticular page to make the grannies floss!

      Fruit Bat

      18. Bluey DVD

      Relive your favourite Bluey episodes again and again! There are 4 volumes of Bluey first season available on DVD, with the 5th volume available for pre-order now for its release on 25 March 2020.

      Start with Bluey – Magic Xylophone And Other Stories, Bluey – Horsey Ride And Other Stories, Bluey – The Pool And Other Stories, Bluey – Grannies And Other Stories and then pre-order Bluey – Camping And Other Stories.

      Bluey Horsey Ride And Other Stories
      Bluey Horsey Ride And Other Stories

      19. Bluey Podcast

      Gotta Be Done! is a podcast by two Bluey obsessed ex-journalist Melbourne mums – Kate McMahon and Mary Bolling. They examine Bluey, episode by episode, and draw comparisons to pop culture and other media.

      Each Gotta Be Done! podcast is approximately 30 minutes in length, and covers one Bluey episode (as well as chatting about life, childhood and whatever else comes up).

      Download Gotta Be Done! on Apple Podcasts

      Download Gotta Be Done! on Stitcher

      Gotta Be Done! Bluey Podcast

      Related: Best podcasts for kids – non-fiction

      20. Bluey Stamp Pack

      Post your mail with Australia Post’s Bluey Postage Stamps. The pack includes 12 $1.10 self-adhesive MyStamps with colourful pictures of Bluey, Bingo and their family.

      The Bluey Stamps are available for $15.50, and if you have signed up for Cashrewards you can get money back on your purchase.

      Related: How to Get Cash Back Online Shopping using Shopback and Cashrewards

      21. Bluey: The Album

      Bluey: The Album is now available in digital and CD, and the single ‘Keepy Uppy’ is available to listen now.

      Featuring 17 original compositions from Series One, the album is guaranteed to be a hit with fans young and old.

      Digipack 3d Sticker
      Digipack 3d Sticker

      Bluey FAQs

      Is Bluey a boy or a girl? Is Bingo a boy or a girl?

      Bluey is a 6-year-old girl blue heeler dog and so is her sister, 4-year Bingo. But what’s great about the show is that Bluey and Bingo are treated like little kids, not necessarily as little girls.

      Who voices Bluey, Bingo, Bandit and Chilli?

      Bluey and Bingo are voiced by some of the children of the program’s production crew.

      Bluey’s dad Bandit is voiced by David McCormack (the frontman for Brisbane band Custard) and Bluey’s mum Chilli is voiced by Melanie Zanetti.

      How many episodes of Bluey are there?

      In the first season of Bluey there are 52 x 7 minute episodes. In the second season of Bluey there will also be 52 x 7 minute episodes. Season two of Bluey will start from March 17 on ABC KIDS.

      What age group is Bluey aimed at?

      Bluey is made for preschoolers, generally kids aged 6 and under. But that’s not to say that older kids and adults won’t enjoy the show and its themes too!

      What time is Bluey on the ABC?

      Bluey is played on ABC2 (ABC Kids) at 8am with an encore at 6:20pm daily. You can also watch Bluey anytime through ABC iview.

      Best ABC Kids TV shows

      Best toys and games for kids under $50

      Best kids magazine subscriptions

      This post contains affiliate links. If you book using the links there is no extra cost to you and I earn a small commission that helps me to provide free, valuable and useful information for you! Thanks Joyce

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      About Joyce Watts

      Joyce Watts is a former intellectual property, IT and media lawyer turned serial entrepreneur.

      As well as being the founder of TOT: HOT OR NOT she helps businesses with their SEO, email marketing & social media as BrightSmart.com.au; she owns an online bike store CycleStyle.com.au and develops and produces creative experiences for families via WheelieGoodFun.com. She used to publish another popular lifestyle and food blog called MEL: HOT OR NOT The decisive guide to Melbourne.

      She lives in inner-city Melbourne with her husband, two children and seven bikes.

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