Australian families and around the world have fallen in love with ABC’s Bluey, an animated cartoon TV series with a lot of humour and heart.
It features Bluey, a loveable, six-year-old Blue Heeler dog, who loves to turn everyday family life into endless, playful adventures along with her younger sister Bingo, dad Bandit and mum Chilli.
Bluey is the most downloaded show in ABC iView history! There are 52 7-minute episodes in the first series and Bluey‘s second season of another 52 episodes screens from Tuesday March 17 on ABC KIDS and ABC KIDS iview.
You can expect characters voiced by Zoe Foster Blake, Hamish Blake and the Blue Wiggle Anthony Field!
Related Post: 17 Best ABC Kids Shows
We are big Bluey fans in our family, even though it’s arguably aimed at kids six years and under and Lady AB and Baby 2.0 are older than six. We all do a little bum dance when the theme song comes on!
It seems that our love for Bluey is shared with many families around the world. If you just can’t get enough of Bluey and the Heeler family then here’s a roundup of the best Bluey merchandise you can buy in Australia – from kids clothing, pyjamas, toys, merchandise and a podcast. There’s even a range of Bluey clothes for adults!
Best Bluey Merchandise, Clothes, Pyjamas, Toys + More
1. Bluey Clothes
An exciting release of ABC Bluey clothing is available in-store and online at BIG W, Kmart Australia and Target Australia, with each retailer stocking its own collection. It’s worth checking all three as the ranges do differ!
The Kmart Bluey clothing range includes a Bluey Licence Short Sleeve T-shirt featuring a drop shoulder design and ribbed crew neck. And great news for Bluey-themed parties: Kmart now stocks a Bluey Costume for ages 6 to 8, complete with a jumpsuit, attached tail and felt mask. There’s even a premium Bingo costume for ages 3 to 5!
Big W has a great range for girls, including a Bluey Print Road Trip Dress, a Bluey Tulle Dress with foil detailing and a Bluey Kids Print Shirt.
Target carries a cotton-rich Bluey Jumper with an all-over print and fleece lining, plus a 3-pack of Bluey Crew Socks.
If you shop Bluey clothing online through Target or Bonds, sign up to a cashback site like Shopback to earn credit on every tracked purchase!
2. Bluey Pyjamas
If your little one can’t get enough of Bluey, why not let them sleep in it too? Kmart has you covered with a great range of options, including a Bluey Licence Pyjama Set and a Bluey Licence Pyjama Set in a newer style. There’s even a Bluey Licence Family Matching Pyjama Set so the whole family can get in on the fun!
Over at Big W, browse their Bluey sleepwear range for options including the Bluey Kids Print Short Sleeve Pyjama Set in Blue, in Pink, and the adorable Bluey Kids Muffin Energy Print Pyjama Set in pastel lilac.
Target also has a solid lineup worth checking out, with a Bluey Satin Pyjama Set in Pink and a Bluey Cotton Pyjama Set 2-Pack among the highlights.
3. Bluey Bathers
Get ready to swim in style! Target has a great selection to dive into, including the Bluey Swimsuit, a gorgeous long-sleeve one-piece in a pink all-over Bluey print with UPF 50+ sun protection and the Bluey Swim 2 Piece Set, featuring a Bluey and Buttermilk print rash top and matching briefs, also with UPF 50+ protection.
If you’re after something a little different, Next Australia has a fun Bluey Kids Two Piece Swim Set featuring Bluey and Bingo on a rash guard top with stripe details and matching board shorts — perfect for young adventurers ready to make a splash.
4. Bluey clothes for adults!
Because grown-ups are big fans of Bluey too, there’s now a whole range of clothing available in adult sizes. The Bluey Women’s Pyjama Set – Lilac, and the Bluey Men’s Pyjama Set – Blue available at Big W, are must-haves!
5. Bluey Accessories
Some fun accessories we’ve got our eye on include:
- Colgate Kids Bluey Battery-Powered Toothbrush and Toothpaste Bundle; amazon.com
- Zak Designs Harmony Bluey Water Bottle for Kids $16; amazon.com
- Soft Insulated Bluey Lunchbox $25; amazon.com
6. Bluey Bed Linen + Homewares
Take Bluey into your homes and make every day an adventure with the Bluey x Adairs Kids Bed Linen and Homewares!
Made just for kids, find Bluey and her family printed on an adorable quilt cover set, pillowcases, wall art, cushions, and much more!
You can find the collection in-store and online.
7. Bluey Plush Toys
The Bluey Plush and Bluey Figurines fly off the shelves every Christmas at major retailers such as Kmart, Toys’r’Us, Target and Big W.
The range includes a large Bluey plush toy and small Bingo and Bluey plushes in a variety of sizes.
Look out for the gorgeous 13-inch Bluey bedtime plush which features eyes that open and close, lying down movements, a bunny that lights up when Bluey gives her a hug and a special lullaby version of the popular Bluey theme song. Perfect for kids to love and snuggle at bedtime!
8. Bluey Figurines
And then there are Bluey Figurines featuring the whole family – Bluey, Bingo, Bandit and Chilli! It’s the perfect Bluey birthday cake topper!
Bluey has extended the range to a collection of figurines and some super fun accessories that you will recognise from some of your favourite episodes including Pool time and Grannies.
Available now from all major toy retailers is the Mini Plus: Bluey, Bingo, Coco & Snickers, Bluey Games: Bingo‘s Bingo and 5 in 1 Card Game Set, Jumbo Best Mate Bluey Plus and Jumbo Best Mate Bingo Plus and Bluey & Friends 4 pack with Bluey, Coco, Snickers and Honey.
Families can enjoy more fun with the Bluey 2 pack and Bluey Mini Playsets . Mini play sets include Bingo’s Playroom and Bluey’s Park and you’ll be able to jump in the car with Bluey with the iconic family 4WD, the Heeler 4Wheeler, which comes with a Bandit figurine as well as a surfboard and sticker accessories.
The Bluey Family Home Playset replicates the Heeler Family Home – a fun alternative to a traditional dolls house!
9. Bluey Board Games
New Bluey board games are here! Play a game of “Shadowlands” with Bluey and her friends by staying in the shadowy bits, collect 5 Cupcake Cards and be the first to the picnic.
10. Bluey Craft + Activity Packs
Looking for creative Bluey activities? Head to Kmart’s Bluey range for a great selection of art and craft packs. You’ll find paint your own plaster sets, canvas and paint sets, activity kits and more, perfect for keeping little Bluey fans busy and creative.
And for the ultimate Bluey fan, the Bluey Showbag is packed with goodies including a backpack, drink bottle, activity kit, flying disk, themed glasses and slippers, perfect for Bluey lovers of all ages.
11. Bluey Toys + Sports Equipment
Big W has a range of adventurous Bluey play equipment, including roller skates, bouncy balls, pool toys and more. Check out the Bluey Outdoors range here.
12. Bluey Scooter + Bluey Helmet
The lean-and-steer Bluey scooter, available at Target, with three wheels it’s perfect for younger Bluey fans learning to scoot.
While the Bluey & Bingo helmet, from Big W, comes in a toddler size
13. Bluey Furniture
Designed with both parents and kids in mind, the Bluey kids furniture collection is cute, comfortable and practical.
Perfect for sitting, reading or napping during a busy day of play, the Flip Out Mini Inflatable Sofa is a 2-in-1 sofa that flips out into a fun lounger.
The cosy sofa cover featuring Bluey and Bingo is removable and machine washable so spills are not a problem! HelloHome® Flip Out Mini Inflatable Sofa: RRP $55
Little ones can settle in to watch their favourite Bluey episodes on their own Inflatable Arm Chair. The lightweight chair features a bright design with all four members of the Heeler family. HelloHome® Inflatable Arm Chair: RRP $35
Kids will love coming up with their next adventure with the fun and functional Table and Chairs Set, perfect for colouring, writing or eating, featuring a bright and colourful design.
It is also simple to assemble with all fixings and step-by-step instructions included. HelloHome® Kids Table and 2 Chairs Set: RRP $120
14. Bluey and Bingo Junior ReadyBed
Perfect for “sleepytime”, the Bluey and Bingo Junior ReadyBed is a portable all-in-one children’s airbed and sleeping bag. Pop it open, pump it up and tuck your little one in. The soft and cosy cover is machine washable, and it comes with a handy carry pouch and easy-to-use pump. Suitable for ages 3 and up.
15. Bluey Night Light
The Kids Bedside Night Light and Torch Buddy offers a friendly face at bedtime with its reassuring glow and handy torch.
Available in both Bluey and Bingo, this is the perfect portable night time companion with a 10-minute auto-off function and is safe for little hands.
GoGlow® Kids bedside Night Light and Torch Buddy (Ages 2+): RRP: $20
16. Bluey Magazine
Bluey Magazine is filled with silly humour and jokes, which bring the crazy antics of Bluey, Bingo, Bandit and Chilli into an interactive magazine that will keep little tikes busy for hours.
The magazine is packed with different ways for young readers to explore activities independently: to draw, stick, colour, imagine, create, make and do, with plenty of open-ended play and opportunities for kids to use their imagination.
Bluey Magazine is published monthly.
Related: Best Kids magazines
17. Bluey LEGO (from 1 June 2025!)
The LEGO Group, in collaboration with BBC Studios, introduces a new line of Bluey LEGO sets on June 1, 2025! Featuring popular characters like Bluey, Bingo, and their parents, these engaging sets encourage storytelling and creativity.
Parents can expect high play value for children aged 2 and up!
Browse and purchase Bluey LEGO sets
18. Bluey Books
Bluey Books are based on popular episodes from the TV episodes. Titles include: ‘Bluey: The Beach’ lift-the-flap book; ‘bluey – qbd – Bluey: Fruit Bat’ glow in the dark book; ‘Bluey: Bob Bilby‘ board book and ‘Bluey: Time to Play’ sticker activity book.
There is also ‘Bluey: Easter Fun‘ sticker activity book, perfect for entertainment during travel, Bluey: The Creek and ‘Bluey: Big Backyard: A Colouring Book.’
One of our all-time favourites is ‘Grannies‘! Join Bluey and Bingo as they try to answer the question: can grannies dance? It’s a gorgeous board book with a special lenticular page to make the grannies floss!
19. Bluey DVD
Relive your favourite Bluey episodes again and again! The Bluey DVD range has grown well beyond the original first season volumes, now spanning 18 volumes and counting.
You can pick up individual volumes or bundle sets at Sanity, with the latest releases including Vol 16, 17 and 18 covering episodes from Season 3.
20. Bluey Podcast
Gotta Be Done! is a podcast by two Bluey obsessed ex-journalist Melbourne mums – Kate McMahon and Mary Bolling. They examine Bluey, episode by episode, and draw comparisons to pop culture and other media.
Each Gotta Be Done! podcast is approximately 30 minutes in length, and covers one Bluey episode (as well as chatting about life, childhood and whatever else comes up).
Download Gotta Be Done! on Apple Podcasts
Download Gotta Be Done! on Stitcher
Related: Best podcasts for kids – non-fiction
21. Bluey Stamp Pack
Bluey is back at Australia Post with a brand new range of collectable stamps and coins released on 6 May 2026.
The collection celebrates everyone’s favourite heelers and includes stamps and a special range of collectable $2 coins featuring scenes from five beloved Bluey episodes.
A great gift for little Bluey fans and collectors alike.
22. Bluey: The Album
Bluey: The Album is now available in digital and CD, and the single ‘Keepy Uppy’ is available to listen now.
Featuring 17 original compositions from Series One, the album is guaranteed to be a hit with fans young and old.
Bluey FAQs
Is Bluey a boy or a girl? Is Bingo a boy or a girl?
Bluey is a 6-year-old girl blue heeler dog and so is her sister, 4-year Bingo. But what’s great about the show is that Bluey and Bingo are treated like little kids, not necessarily as little girls.
Who voices Bluey, Bingo, Bandit and Chilli?
Bluey and Bingo are voiced by some of the children of the program’s production crew.
Bluey’s dad Bandit is voiced by David McCormack (the frontman for Brisbane band Custard) and Bluey’s mum Chilli is voiced by Melanie Zanetti.
How many episodes of Bluey are there?
In the first season of Bluey there are 52 x 7 minute episodes. In the second season of Bluey there will also be 52 x 7 minute episodes. Season two of Bluey will start from March 17 on ABC KIDS.
What age group is Bluey aimed at?
Bluey is made for preschoolers, generally kids aged 6 and under. But that’s not to say that older kids and adults won’t enjoy the show and its themes too!
What time is Bluey on the ABC?
Bluey is played on ABC2 (ABC Kids) at 8am with an encore at 6:20pm daily. You can also watch Bluey anytime through ABC iview.
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