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HOT: Proper & Son, Shop 13-14 South Melbourne Market, 322 Coventry Street, South Melbourne

proper and son south melbourne

Proper & Son is a handsome new market deli and cafe within South Melbourne Market.

The space brings a bit of the country to the city, with modern white subway tiles offset by a provincial-style patterned wallpaper cleverly disguising chickens, pigs and cows (which fascinated the kids).

proper and son south melbourne

The stylish cafe seats around 35 people max and at around 10am on Sunday there was a short lineup before a table become available. Once we sat down everything was brought us promptly, with lots of wait staff on hand to assist with high chairs, prams, water and menus.

proper and son south melbourne

All the food is made on site (breakfast until 11:30am, lunch from 11:30am) and the owner Eugene Lavery is also behind the stove. A owner-chef tends to bode well for the quality of an eatery, as he/she will really care about what comes out of the kitchen and how the service is managed.

Given Proper & Son’s location it has the privilege of being able to change the menu weekly depending on what’s in season and what’s available within the market. So you can be assured that all the produce is as fresh as fresh can be.

As we were visiting on Mother’s Day we tried their ‘Proper High Tea’ menu where we received a hot beverage and a selection of sweet and savoury treats for $20.

proper and son south melbourne

Half the fun was discovering what was presented on the wooden platters – a fat brioche bun with smoked salmon and dill, a slice of  creamy pumpkin frittata, a rosy coconut cupcake and some sort of fudgy chocolate brownie. The only disappointment was the flat disc of a scone, though it was served with some delicious house made preserves and cream.

proper and son south melbourne

The creamy coffee was made with Toby’s Estate beans and my hot chocolate was by Mork Chocolate.  Babycinos were particularly fancy, with the white marshmallows being rainbow coloured inside!

proper and son south melbourne

In addition we ordered the buttermilk hotcakes, a substantial dish of three fluffy pancake rounds heaped with fresh fruit, pecans and a huge ball of lemon curd ($13.50). A peek at our neighbours indicated that serving sizes seemed to be in on the generous side overall.

proper and son south melbourne

There is no specific children’s menu but happily all dishes can be made as a half serve – and are prepared just as carefully as an adult’s meal. Look at this beautiful mini French toast!

proper and son south melbourne

For lunch Proper & Son turns into a carvery, with roast meat rolls made to order and a selection of four fresh salads. I’ve heard lots of raves about their ‘Market Roast Roll’ made with free range roast chicken with a sage, onion and cranberry stuffing or corned wagyu brisket with pickles, cabbage and mustard.

Proper & Son is an exciting addition to an otherwise lacklustre food court in South Melbourne Market and you could visit it weekly without eating the same thing twice. It’s a great place to stop with the kids before or after your shopping plus every Wednesday the food court hosts free storytime, face painting and with Fairy Petunia.

HOT Tips:

  • pram access via food court;       
  • one high chair;

  • breakfast dishes and lunch rolls available in half serves for half price;

  • babycinos come with fancy marshmallows with rainbow coloured insides!;
  • baby change facilities within market;

  • On Wednesday mornings, there is free storytime and face painting right outside;

  • Everything on the menu is available to take away; and

  • South Melbourne Market is a great place to do your shopping!

Proper & Son, Shop 13-14 South Melbourne Market, 322 Coventry Street, South Melbourne, 9699 7057

Wed, Sat-Sun 7:30am to 4pm

Fri 7:30am to 5pm

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Joyce Watts

Joyce Watts is a former intellectual property, IT and media lawyer turned entrepreneur. She combines her love for kids, food, travel and bikes into several passion projects.

She owns an online bike store; develops and produces bike-related creative experiences for families via; and writes another popular lifestyle and food blog called MEL: HOT OR NOT The decisive guide to Melbourne with (non-kid related) reviews about things to do and places to go in Melbourne.

She lives in inner-city Melbourne with her husband, two children and seven bikes.

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