The popular children’s illustrated book The Elf on the Shelf® is returning to Australia to add a little magic to your Christmas and capture the hearts of Australian families.
An incredible self-publishing success – the enchanting tale of how Santa’s Scout Elves help him manage his naughty or nice lists is a top best seller and has sold millions around the world since its introduction.
Each box set comes with a beautifully illustrated children’s book that tells the story of Santa’s helpers and their special role at Christmas time, along with a small Scout Elf, whose job is to watch during the day and report to Santa at night.
When a family adopts a Scout Elf and gives it a name, the Scout Elf receives its Christmas magic and can fly to the North Pole each night to tell Santa Claus about all of the day’s adventures. Each morning the Scout Elf returns to its family and perches in a different place to watch the festive fun, creating a unique family moment. Children love to race around the house and see where their Scout Elf has landed.
Official adoption centres are opening now throughout Australia making the beloved Scout Elves available across the nation including Christmas shops, department stores, book sellers, toy retailers, and all Westfield shopping centres.
This year the return of The Elf on the Shelf® introduces an exciting and new range of Scout Elf accessories and Claus Couture clothing pieces too!