The Myer Christmas windows 2017 return for their 62nd year! It’s another animated display of an original Christmas story – with a technological twist for the 21st century.
This year’s windows are based on ‘The completely and utterly, absolutely perfect Christmas’ written and illustrated by H C Floren. It’s an original story of Elf and his search for the ‘perfect Christmas’.
You meet his decoration friends Reindeer, Mouse and Angel as well as a cast of characters such as Council street decorations, the hoity-toity Scandinavian decorations and the home-made decorations from a kindergarten.
While this year’s windows don’t contain the same magical detail and special ‘Melbourne’ touches as previous years, the animatronic displays are still delightful.
What makes this year’s windows unique is that the story is accompanied by a picture book and an app for an enhanced story experience.
Download the app ‘Elf Vision’ and some of the book’s pages come to life on screen. It’s like a real-life pop up book! Ask a staff member to demonstrate how to use it.
Baby 2.0 is delighted by the story and demands to have it read to him again and again, with and without the app.
The book is exclusively available for sale at Myer for $19.95. If you have the time you can also go on an ‘Elf Hunt’ via the app. Find 4 elves throughout the Myer Bourke Street store then get 20% off the book from the Level 6 Myer Giftorium and Santaland.
The Myer Melbourne Christmas Windows are on display every day from 7:30am daily until Sunday 7 January 2018.